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Yes, face masks do expire! Like most skincare products, face masks have a shelf life and should be used before their expiration date (often listed on the packaging). Sometimes, there is no specific expiration date, but a product may need to be used within a certain time frame after opening.
Using an expired face mask might not be as effective and could lead to irritation. Always check the expiration date before using, to make sure it’s safe to do so.
As a general guide, once a week is a good starting point. But, how often you should use a face mask really depends on your skin type and the type of mask you’re using.
Oilier skin types might benefit from using a face mask twice a week, whilst more dry skin types should stick to using face masks less frequently - no more than once a week.