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From Fussy to Wild: natural deodorants that actually keep things fresh
Written byEmily Coates
Reviewed byH&B Regulatory Affairs
Looking to freshen up your routine? With sprays, balms and refill sticks, favourites like Fussy, Wild and Dr Organic have you covered – let’s sniff out the best natural deodorants
Top picks
Probiotic-powered formula
Fussy
Fussy Refillable Natural Deodorant Tropic Tonic Starter Pack
Online Only
£8.71
RRP £13.00
Vegan friendly
Wild
WILD Pink Case & Cherry Blossom Starter Pack
3 for 2 Mix & Match
£13.99
Fragrance free
Salt of the Earth
Salt of the Earth Spray Deodorant
Online Only
£4.01
RRP £5.99
Got your eye (or should we say, your nose) on a natural deodorant? Choosing a new deo is a big decision – it's all about the ingredients, how it works with your body and which format fits best into your daily routine. And there are some rather delicious scents to pick from.
Instead of grabbing the first stick on the shelf, take a minute to explore what natural deodorants are all about – we’ve tried, tested and rounded up our fresh favourites for you to roll with.
So, what are natural deodorants?
Natural deodorants are an alternative to traditional deodorants and anti-perspirants. Unlike the latter, which block sweat, natural deos work by neutralising odour so you still perspire but feel fresher.1
They’re not one-size-fits-all – you can spritz, swipe or smooth them on in different formats, including:
- deodorant spray
- deodorant balm
- roll-on deodorant
- refillable deodorant sticks
- deodorant cream
So, whether you prefer a spritz, a swipe or a soft balm, there’s a natural option to match your routine and we’ve rounded up those that really make the cut – your pits will thank you later.
Our best natural deodorants (according to us)
Fussy’s cult-favourite starter pack is here to shake up your routine, with a dreamy coconut milk scent and bubblegum pink refillable case that’s almost too cute to hide.
The formula’s packed with probiotic power that works with your skin to keep you fresh for over 24 hours. Each plastic-free refill lasts six to eight weeks and breaks down naturally, so you can feel good while smelling even better.
This crisp cotton and sea salt scent is like laundry day at the beach – fresh, clean and oh-so-invigorating. The aqua-coloured reusable case is made from aluminium and designed to be refilled again and again.
Wild’s plant-powered formula is vegan-friendly, kind to skin and built to tackle sweat. The refills slot in easily and the fragrance delivers a breezy pick-me-up to get your day started on the right note.
Prefer a spray? This clever, unscented formula blends magnesium chloride and magnesium hydroxide to gently neutralise odour without clogging pores. Potassium alum helps stop odour-causing bacteria before it starts, and aloe vera soothes delicate skin.
The bottle’s fully recyclable (except the nozzle, which you reuse), and refills are available in 500ml and 1l sizes, making it kinder to your wallet. It’s also gentle enough for kids aged six and up, and is COSMOS Natural certified too.
Prefer a little fragrance? Try scents like lavender & vanilla, melon & cucumber, ocean & coconut or vetiver & citrus.
Brighten up your pits with this zingy blend of lime, basil and mandarin, all wrapped up in a sleek mint green refillable case. Fussy’s probiotic-powered formula works with your body to tackle odour and keep you smelling great for over 24 hours.
Once you're done, just pop the plastic-free refill in the compost or bin. It's bold, it's fresh and it’s ready when you are.
With delicate notes of cherry blossom, sweet almond and a touch of vanilla, this dreamy scent is subtle, comforting and made for everyday wear. The bold pink case is endlessly reusable and seriously shelfie-worthy.
Wild’s plant-powered deodorant is vegan-friendly and gentle on skin, while still keeping you feeling fresh. Apply two swipes to clean, dry underarms and you’re good to go. Just want the refill? Grab the regular or sensitive versions at H&B.
This gentle roll-on is powered by organic aloe vera, known for its cooling, calming properties. It’s a great choice for skin that still needs reliable, all-day odour protection.
Dr Organic’s liquid cream formula glides on smoothly, using botanicals to care for your skin while helping to keep unwanted smells at bay. Also available in other scents like coconut oil, rose otto and Manuka honey – there’s one for every mood.
This award-winning crystal stick has been keeping pits fresh for over 20 years – and it’s not going anywhere. Made with 100% natural mineral salts, it’s fragrance free, fuss-free and completely unisex.
Just dampen and glide it across clean underarms to leave an invisible layer of potassium alum – a natural salt that helps stop odour-causing bacteria in its tracks. It won’t block pores, it won’t leave white marks and it lasts ages. Bonus: it’s Leaping Bunny approved, vegan and suitable for delicate skin.
Already eyeing up the different scents in Dr Organic’s deodorant line-up? Lavender fans, this one’s for you. Infused with organic lavender oil, this roll-on brings a relaxing floral fragrance and long-lasting odour protection to your daily routine.
The blend is designed to calm and refresh, making it ideal for everyday use. Lavender’s known for its relaxing properties – curious? We’ve got a whole lavender oil guide on it.
This natural balm is smooth, effective and made with a clever combo of odour-busting ingredients and nourishing oils. It melts into the skin for a soft, dry finish that lasts all day.
Sodium bicarbonate tackles the bacteria that cause odour, while magnesium oxide helps absorb moisture.1-2 Coconut oil and shea butter step in to soothe and condition underarms. It’s ideal for daily use, whatever your skin type, and feels more like skincare than deodorant.
The final say
Whether you're all about refillable cases, subtle florals or something scent-free, natural deodorants make it easy to find your groove and stick with it. Once you’ve found your fave, just refill and repeat.
Want to explore more? Shop the full deo range, head to our new in beauty edit or delve into our fave SPF moisturisers for more routine-refreshing picks.
This article provides informational advice and is not a substitute for medical care. Curated by experts for accuracy, we take great care to ensure the information is up-to-date and relevant.
However, you should always consult your GP or healthcare professional before using supplements or alternative products, particularly if you have medical conditions or are under supervision.
1. Teerasumran P, Velliou E, Bai S, Cai Q. Deodorants and Antiperspirants: New Trends in Their Active Agents and Testing Methods. International Journal of Cosmetic Science. 2023 Mar 10;45(4).
2. Hornak J. Synthesis, properties, and selected technical applications of magnesium oxide nanoparticles: a review. Int J Mol Sci. 2021;22(23):12752. PMCID: PMC8657440.
