15% off £25 or 20% off £35

Code:BASKET
 

15% off £25 or 20% off £35

Code:BASKET

Vitamins & SupplementsVitamins & Supplements Shop AllHair, Skin & NailsCollagen & SilicaMuscle Support & Joint PainDigestive HealthMagnesiumFunctional MushroomsVitaminsShop all VitaminsMultivitaminsVitamin AVitamin BVitamin CVitamin DVitamin EVitamin KVitamin DrinksMineralsShop all MineralsMagnesiumIronZincCalciumSeleniumChromiumSupplementsShop all SupplementsFibre SupplementsAcidophilus & Friendly BacteriaPeppermint OilGrapeseed ExtractLecithinCollagen & SilicaOmega & Fish OilsPlant Sourced SupplementsSuperfood SupplementsArnicaApple CiderRaspberry KetonesAloe VeraChondroitin & MSMCo Enzyme Q10Evening Primrose OilGarlicGinkgo BilobaGlucosamineGlucomannanSeaweed, Kelps and Aquaceuticals5 HTPDigestive EnzymesSaw palmettoCharcoalConditionShop all ConditionCholesterolAllergy & Hay Fever CareAnxiety SupportBone & Muscle HealthMuscle Support & Joint PainBrain & Memory SupportWomen's HealthMen's HealthChildren's HealthCold & Immune SupportFatigueDigestive HealthHair, Skin & NailsHeart & CirculationLiver CareMood SupportSexual HealthSleep & RelaxationStress ReliefVisionWomen's HealthShop all Women's HealthPerimenopauseMenopauseMenstrual SupportUrinary Tract HealthPregnancy & ConceptionMen's HealthShop all Men's HealthProstate HealthChildren's HealthCBD Vitamins & SupplementsShop all CBD Vitamins & SupplementsCBD OilCBD CapsulesCBD GummiesHerbal & Licensed RemediesShop all Herbal & Licensed RemediesRescue RemedyAshwagandhaMilk ThistleGinseng & GuaranaHomeopathic & Flower RemediesShop all Homeopathic & Flower RemediesRescue RemedyTissue SaltsFlower RemediesHomeopathic RemediesAt-Home TestsVegan Vitamins & SupplementsHolland & BarrettVitabioticsSolgarNew Leaf ProductsNovominsNew NordicBioglanWeledaNatures AidBetterYou3 for 2 Mix & MatchOnline OnlySave up to 1/2 PriceOutletBuy 1 Get 1 FreeBuy one get one 1/2 priceShort Dated November 2025Short Dated October 2025Gluten FreeDairy FreeSugar FreePalm Oil FreeSoya FreeWheat FreeSesame Seed FreeAlcohol FreeNut FreeParaben FreeLion's Mane MushroomApple Cider VinegarReishi MushroomCollagenChaga MushroomArnicaMaitake MushroomAstragalusCastor OilCordyceps MushroomNew inFood & DrinkFood & Drink Shop AllDried Fruit, Nuts & SeedsShop all Dried Fruit, Nuts & SeedsDried FruitNutsSeedsMixesChocolate CoatedHealthier SnackingShop all Healthier SnackingSweet SnacksSavoury SnacksLow Calorie SnacksChocolateCrisps & ChipsCrackers & CrispbreadsBiscuits & CookiesSnack BarsFlapjacksLiquoricePopcornSweets & MintsChocolate Coated SnacksTeas, Coffee & Hot BeveragesShop all Teas, Coffee & Hot BeveragesCoffee & Coffee SubstitutesMushroom DrinksHot ChocolateTeasSuperfood TeasMatcha & Green TeaHerbal TeaPeppermint TeaSleep & RelaxationSlimming TeaWomen's Health TeasSuperfoodsShop all SuperfoodsSuperfood BlendsSupergreensMoringa PowderSpirulinaMaca PowderFlaxseedBaobabChia SeedsGoji BerriesGut HealthDrinks & JuicesShop all Drinks & JuicesMultipack DrinksJuices & Health ShotsNatural Energy DrinksCoconut WaterKombuchaCBD DrinksSoft DrinksWaterAlcohol Free DrinksProtein ShakesFood CupboardShop all Food CupboardApple Cider VinegarCondiments & SaucesMeat-Free AlternativesSoup & Ready MealsRice, Pasta, Pulses & GrainsGravy, Broths & StockManuka HoneyBreakfast CerealsShop all Breakfast CerealsCereals, Bran & FlakesGranolaMuesliOats & PorridgeBreakfast BarsHoney, Jams & SpreadsShop all Honey, Jams & SpreadsManuka HoneyHoneyNut ButtersJams & ChutneysSyrupsSpreadsPateHome BakingShop all Home BakingBaking IngredientsBaking MixesBreadFlourSweeteners & Sugar AlternativesEgg SubstitutesCookingShop all CookingCooking IngredientsApple Cider VinegarCondiments & SaucesMeat-Free AlternativesSoup & Ready MealsRice, Pasta, Pulses & GrainsTinned FoodsHerbs, Spices & SeasoningGravy, Broths & StockVegan Food & DrinkShop all Vegan Food & DrinkMeat-Free AlternativesDairy Free DrinksEgg SubstitutesVegan ProteinVegan Protein BarsDairy Free DrinksNutritionally Complete FoodHolland & BarrettNaturyaNakdTwiningsBio & MeHeath & HeatherPerfectTedManuka DoctorPukkaEgmont HoneyOnline OnlySave up to 1/2 Price3 for 2 Mix & MatchBuy one get one 1/2 priceBuy 1 Get 1 Free2 for £5 Mix & MatchOutletShort Dated October 2025Gluten FreeDairy FreeSugar FreeWheat FreeEgg FreeNut FreeMilk FreeSesame Seed FreeSoya FreeCelery FreeLion's Mane MushroomApple Cider VinegarReishi MushroomChaga MushroomTremella MushroomTrumpet MushroomNew inSports NutritionSports Nutrition Shop AllProteinShop all ProteinWhey ProteinClear ProteinMass GainersVegan ProteinDiet ProteinCaseinCreatineShop all CreatineCreatine PowderCreatine CapsulesCreatine GummiesCreatine LiquidFlavoured CreatineSports SupplementsShop all Sports SupplementsFat BurnersAmino AcidsVitaminsTestosteroneGreensSports CollagenHydration & GelsShop all Hydration & GelsEnergy GelsElectrolytesNutritionally Complete FoodPre Workout & EnergyShop all Pre Workout & EnergyPre WorkoutCaffeine Free Pre WorkoutAmino Energy PowdersBars, Drinks & SnacksShop all Bars, Drinks & SnacksEnergy BarsProtein BarsProtein ShakesProtein SnacksAmino AcidsShop all Amino AcidsAmino Energy PowdersBCAAL-LysineGlutamineCarnitineArginineMeal Replacement ShakesVegan Sports NutritionShop all Vegan Sports NutritionVegan ProteinVegan Protein BarsVegan Pre Workout & EnergyVegan Amino AcidsVegan CreatineSports AccessoriesShop all Sports AccessoriesBottles & ShakersFitness EquipmentApplied NutritionOptimum NutritionPrecision EngineeredUSNMyproteinHuelGrenadeYfoodTriActiveSiSOnline OnlySave up to 1/2 Price3 for 2 Mix & MatchBuy one get one 1/2 priceShort Dated October 2025OutletGluten FreeSugar FreeDairy FreeSoya FreePalm Oil FreeCelery FreeCereal FreeCrustaceans FreeEgg FreeFish FreeApple Cider VinegarNew inBeautyNew inCetaphilAveenoDr OrganicFaith in NatureWeledaNaturtintTisserandQ+AMiaromaSukinOnline Only3 for 2 Mix & MatchBuy one get one 1/2 priceSave up to 1/2 Price2 for £18 Mix & MatchBuy 1 Get 1 FreeAlcohol FreeFluoride freeParfum FreeGluten FreeDairy FreeSoya FreeSugar FreeVitamin CLavenderAloe VeraTea TreeRosehipArgan OilHyaluronic AcidRosemaryVitamin ESalicylic AcidAgeingSensitive SkinDehydrated SkinDry SkinBreakout prone skinCombination skinFine Lines & WrinklesDark Circles & puffinessHyperpigmentationUneven Skin TextureAll Skin TypesSensitive SkinWrinklesDry SkinNormal SkinMature SkinRednessBlackheadsPigment spotsComedonesAnti FrizzHair LossVolumeHydratingAnti DandruffThinningScalp CareAll Hair TypesFine HairDry ScalpDamaged HairAfro & TexturedNormal HairFace the FutureBeauty GiftsBeauty Shop AllSkincareShop all SkincarePremium SkincareFace CareBody CareSun CareTanning & BronzingEye CareLip CareFoot CareHand & Nail CareSkin AilmentsSkin OilsCBD BeautyFace CareShop all Face CareCleanser & TonerFace MoisturiserFace Oil & SerumFace WashFace Exfoliators & ScrubsFace MasksHair CareShop all Hair CareShampoo & ConditionerHair ColouringHair MasksHair Oil & SerumHair AccessoriesHair Spray, Gel & MousseCollagen & SilicaHair, Skin & NailsSun CareShop all Sun CareSun Lotion SPFMineral Sun CareFace SPFAfter SunWashing & BathingShop all Washing & BathingShampoo & ConditionerBathing AccessoriesFeminine CareShower Gel & Body WashDeodorantDentalHand WashSoapBath Soak & OilBody ScrubBath Bombs & SaltsIncontinence SupportAromatherapy & HomeShop all Aromatherapy & HomePure Essential OilsBlended Essential OilsBase & Carrier OilsHolisticMother & BabyShop all Mother & BabyBaby Skincare & ToiletriesElectrical WellnessWeight ManagementWeight Management Shop AllFat Burners, Binders & Appetite SuppressantsShop all Fat Burners, Binders & Appetite SuppressantsFat BurnersFat BindersAppetite SuppressantsSlimming TabletsWeight Management Shakes Shop all Weight Management Shakes Meal Replacement ShakesDiet ProteinDiet Food & DrinkShop all Diet Food & DrinkSlimming TeasHealthier CookingLow Calorie SnacksFruit, Nuts & SeedsJuices & Health ShotsApple Cider VinegarExercise SupportShop all Exercise SupportFitness EquipmentMeal Replacement ShakesDiet ProteinProtein BarsHolland & BarrettUSNNew NordicEat WaterFrejaIdeal HealthNudie SnacksBraggNatures AidSlimExpertOnline Only3 for 2 Mix & MatchSave up to 1/2 PriceBuy 1 Get 1 FreeBuy one get one 1/2 priceShort Dated October 2025OutletGluten FreeSugar FreeWheat FreeDairy FreeCelery FreeCereal FreeCrustaceans FreeEgg FreeFish FreeKiwi FreeApple Cider VinegarLion's Mane MushroomReishi MushroomSea MossNew inMedicines and HealthcareShop all Medicines and HealthcareHayfever & Allergy RemediesPain ReliefCough, Colds & Sore ThroatAntacids & GastrointestinalInfant & BabiesFemale HealthHaemorrhoids & Piles TreatmentsEar Care & Eye HealthFoot Care & Health Skin & ScalpMouth & Oral CareHair & ScalpTravelCareNurofenE45StrepsilsCalpolOilatumAnadinAnusolBeechamsBenylinBuy one get one 1/2 priceOnline OnlySave up to 1/2 PriceGluten FreeSugar FreeNew inChristmasVeganNew InTrendingThe best of Holland & Barrett3 for 2 Mix & MatchOnline OnlySave up to 1/2 PriceBuy one get one 1/2 priceBuy 1 Get 1 Free2 for £18 Mix & MatchOutlet2 for £5 Mix & MatchShort Dated October 2025Shop all Health & WellnessJoints, Bones & MusclesExercise & PerformanceEnergyGut HealthBrain HealthHeart HealthHair & Skin HealthWomen's HealthImmunitySleep & RelaxationChildren's HealthMen's HealthEmotional WellbeingEye HealthHolland & BarrettDr OrganicVitabioticsWeledaFaith in NatureApplied NutritionOptimum NutritionNaturtintPrecision EngineeredSolgar3 for 2 Mix & MatchOnline OnlySave up to 1/2 PriceBuy one get one 1/2 priceBuy 1 Get 1 Free2 for £18 Mix & MatchOutlet2 for £5 Mix & MatchGluten FreeDairy FreeAlcohol FreeSugar FreeSoya FreePalm Oil FreeParfum FreeWheat FreeNut FreeSesame Seed FreeVitamin CLavenderAloe VeraTea TreeLion's Mane MushroomArgan OilRosehipHyaluronic AcidApple Cider VinegarVitamin ENew inArticlesAll articlesHealthFood & nutritionGut healthImmunityJoints, bones & musclesWomen's healthWellnessHair & skinMental wellbeingSeasonalSleep & relaxationSports nutritionRecipesAll recipesGluten freeLow sugarVeganDairy freePodcast
Skip to content
Unwrap Beauty & Self Care This Gifting Season
Unwrap Beauty. Unwrap Self Care

Shop Exclusive Gift Boxes

Time for Beauty Gift Box Content Global Banner Mobile
Time for Beauty Gift Box Content Global Banner Desktop
Shop all It's Pure 

It's Pure Organic Herbal Hair Colour Dark Brown 110g

Hair & Skin Health

Glossy natural colour; increased volume

No PPD,ammonia or peroxide

Suitable for colouring grey hair

  • Vegan icon

    Vegan

  • Vegetarian icon

    Vegetarian

FREE Click & Collect!

Or, spend an extra 0 to get FREE Standard Delivery on your order.

  • 100% organic hair dye that nourishes your hair.
  • Gives beautiful glossy natural colour, and increased volume.
  • UK Made from the finest botanicals.
  • 100% pure all organic plant ingredients.
  • UK's only Soil Association certified hair dye.
  • No PPD, ammonia, peroxide, metallic salts, preservatives or synthetic dyes.
  • Organic Henna based plant powder to be mixed with water.
  • Non-lightening (no bleach).
  • Dark Brown is suitable for darkening blonde to medium brown hair or colouring grey hair.
  • Conditions and strengthens your hair giving a beautiful healthy shine.

This plant-based dye is non-invasive, gently coating your hair shaft with a semi-transparent, semi-permanent layer of colour. The final colour will partly depend on the colour of your hair underneath, making it lighter where your initial hair colour is light and darker where your initial hair colour is dark. On white/grey hair this Dark Brown shade is likely to be light to medium brown. On light brown hair it is likely to be dark brown. On already dark brown hair it may be a very dark brown to black. If your hair is a salt-and-pepper mix of brown and white, then the overall effect will average out, with brown hair going a darker brown and white hair going a lighter brown. A darker colour can be obtained by repeated applications. The longevity of the Dark Brown shade depends how porous your hair is and how often you wash it. It tends to last on average about 3 to 4 weeks on the roots, but it can become permanent on porous areas of your hair such as the older, longer lengths of hair which become more weathered and porous over time.

The Dark Brown works well on most greys, but some hair types may need to first dye with Henna Red before applying Dark Brown in a second application. To establish whether this is necessary, please do a strand test. To check the colour, we always strongly recommend you strand test a small section of your hair – from root to tip - before applying to your entire head. To achieve the best results, please read the below Additional Information and the in-box instruction leaflet carefully. Remove product build-up from your hair prior to colouring with a clarifying shampoo or treatment. Silicone and other residue prevent the colour from coating your hair. The colour will deepen over a few hours and days as it oxidises on your hair. On very light-coloured or light grey hair it sometimes appears to have a green tinge at first, but don’t panic - this will fade gradually over a few hours or days, as the dye oxidises and the colour deepens. If your hair has been chemically lightened, it will affect the colour result. - Please always strand test the herbal colour from root to tip, to check the colour outcome before applying to all your hair. It is not recommended to use chemical lighteners on your hair after using this dye, unless it has faded or grown out. This is because bleach will not remove the indigo element of the dye, so you may possibly be left with a bluish colour. If you do want to try bleaching, please strand test first.

Full ingredients

Organic Indigo tinctoria (indigo) powder, organic lawsonia inermis (henna) powder, organic cassia auriculata powder, organic emblica officinalis (amla) powder

Always read the label before use

Advisory Information:

For external use only. Read the instruction leaflet carefully and use only as directed. Keep out of the reach of children. Patch test before use for 24-48 hours with a small amount of paste on your inside elbow covered with a plaster. Wait 48 hours. In the unlikely event of a rash or irritation, discontinue use. Avoid getting the hair colour paste in your eyes – if this does occur flush thoroughly with water. Do not breathe in the powder when mixing. Read and carefully follow all the instructions enclosed in the pack. To summarise, the Herbal Hair Colour powder is mixed with warm water before application. The paste is left on your hair for 1 to 3 hours depending on the depth of colour required. We strongly recommend doing a strand test first before putting the colour all over your hair, because the colour result can be different on different people’s hair. You should wait 24 hours after the strand test to see how the colour develops, because it oxidises and darkens over time.

Suitable for:

Vegan, vegetarian

Remember to:

We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.

Directions:

Keep the packet tightly sealed when not in use. Store in a cool, dry place.

Filter by stars

Customer reviews below are moderated for offensive content only. They are not medical advice, should not be relied upon, and are not endorsed by Holland & Barrett. For health issues or product suitability, consult a health professional. Products are not medicinal unless stated otherwise. Find out more

Natural dye for covering your greys

5 stars

Verified Purchaser

Great, natural way to add some colour to your hair. Covers grey hair perfectly when kept on hair for about two hours.

D - 4 days ago

Quite natural

5 stars

Verified Purchaser

This is a very good hair dye as it doesn't have dangerous chemicals. The colour is fairly close to the original hair colour. I'd definitely recommend it.

Anonymous - 11 days ago

Great

5 stars

Verified Purchaser

Great product, no allergic reaction, love it!

Anonymous - 12 days ago

Compare similar products

This product

It's Pure Organic Herbal Hair Colour Dark Brown 110g
Price

Current price: £12.95

£11.77/100 g

Rating

4.1/5

Colour

Dark Brown

Suitable for

Vegan, Vegetarian

Ingredients

Compare products

Select up to 3 similar products to compare

Our promise

We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.

Sign up for exclusive offers

Plus, get expert advice to support your health & wellness straight to your inbox when you sign up to Holland & Barrett emails.