20% off £35

Code:SAVE20
Vitamins & SupplementsVitamins & Supplements Shop AllHair, Skin & NailsCollagen & SilicaMuscle Support & Joint PainDigestive HealthMagnesiumFunctional MushroomsVitaminsShop all VitaminsMultivitaminsVitamin AVitamin BVitamin CVitamin DVitamin EVitamin KVitamin DrinksMineralsShop all MineralsMagnesiumIronZincCalciumSeleniumChromiumSupplementsShop all SupplementsFibre SupplementsAcidophilus & Friendly BacteriaPeppermint OilGrapeseed ExtractLecithinCollagen & SilicaOmega & Fish OilsPlant Sourced SupplementsSuperfood SupplementsArnicaApple CiderRaspberry KetonesAloe VeraChondroitin & MSMCo Enzyme Q10Evening Primrose OilGarlicGinkgo BilobaGlucosamineGlucomannanSeaweed, Kelps and Aquaceuticals5 HTPDigestive EnzymesSaw palmettoCharcoalConditionShop all ConditionCholesterolAllergy & Hay Fever CareAnxiety SupportBone & Muscle HealthMuscle Support & Joint PainBrain & Memory SupportWomen's HealthMen's HealthChildren's HealthCold & Immune SupportFatigueDigestive HealthHair, Skin & NailsHeart & CirculationLiver CareMood SupportSexual HealthSleep & RelaxationStress ReliefVisionWomen's HealthShop all Women's HealthPerimenopauseMenopauseMenstrual SupportUrinary Tract HealthPregnancy & ConceptionMen's HealthShop all Men's HealthProstate HealthChildren's HealthCBD Vitamins & SupplementsShop all CBD Vitamins & SupplementsCBD OilCBD CapsulesCBD GummiesHerbal & Licensed RemediesShop all Herbal & Licensed RemediesRescue RemedyAshwagandhaMilk ThistleGinseng & GuaranaHomeopathic & Flower RemediesShop all Homeopathic & Flower RemediesRescue RemedyTissue SaltsFlower RemediesHomeopathic RemediesAt-Home TestsVegan Vitamins & SupplementsHolland & BarrettVitabioticsSolgarNew Leaf ProductsNovominsNew NordicBioglanWeledaNatures AidBetterYouEnd of Summer SaleSave up to 1/2 PriceOnline Only Offers3 For 2 Mix & MatchBuy one get one 1/2 priceBuy 1 Get 1 FreeOutletFree Biotin when you spend £20Gluten FreeDairy FreeSugar FreeSoya FreePalm Oil FreeSesame Seed FreeWheat FreeParaben FreeSLS FreeCelery FreeLion's Mane MushroomApple Cider VinegarReishi MushroomCollagenChaga MushroomArnicaMaitake MushroomAstragalusCastor OilCordyceps MushroomNew inFood & DrinkFood & Drink Shop AllDried Fruit, Nuts & SeedsShop all Dried Fruit, Nuts & SeedsDried FruitNutsSeedsMixesChocolate CoatedHealthier SnackingShop all Healthier SnackingSweet SnacksSavoury SnacksLow Calorie SnacksChocolateCrisps & ChipsCrackers & CrispbreadsBiscuits & CookiesSnack BarsFlapjacksLiquoricePopcornSweets & MintsChocolate Coated SnacksTeas, Coffee & Hot BeveragesShop all Teas, Coffee & Hot BeveragesCoffee & Coffee SubstitutesMushroom DrinksHot ChocolateTeasSuperfood TeasMatcha & Green TeaHerbal TeaPeppermint TeaSleep & RelaxationSlimming TeaWomen's Health TeasSuperfoodsShop all SuperfoodsSuperfood BlendsSupergreensMoringa PowderSpirulinaMaca PowderFlaxseedBaobabChia SeedsGoji BerriesGut HealthDrinks & JuicesShop all Drinks & JuicesMultipack DrinksJuices & Health ShotsNatural Energy DrinksCoconut WaterKombuchaCBD DrinksSoft DrinksWaterAlcohol Free DrinksProtein ShakesFood CupboardShop all Food CupboardApple Cider VinegarCondiments & SaucesMeat-Free AlternativesSoup & Ready MealsRice, Pasta, Pulses & GrainsGravy, Broths & StockManuka HoneyBreakfast CerealsShop all Breakfast CerealsCereals, Bran & FlakesGranolaMuesliOats & PorridgeBreakfast BarsHoney, Jams & SpreadsShop all Honey, Jams & SpreadsManuka HoneyHoneyNut ButtersJams & ChutneysSyrupsSpreadsPateHome BakingShop all Home BakingBaking IngredientsBaking MixesBreadFlourSweeteners & Sugar AlternativesEgg SubstitutesCookingShop all CookingCooking IngredientsApple Cider VinegarCondiments & SaucesMeat-Free AlternativesSoup & Ready MealsRice, Pasta, Pulses & GrainsTinned FoodsHerbs, Spices & SeasoningGravy, Broths & StockVegan Food & DrinkShop all Vegan Food & DrinkMeat-Free AlternativesDairy Free DrinksEgg SubstitutesVegan ProteinVegan Protein BarsDairy Free DrinksNutritionally Complete FoodHolland & BarrettVitabioticsSolgarNew Leaf ProductsNovominsNew NordicBioglanWeledaNatures AidBetterYouEnd of Summer SaleSave up to 1/2 PriceOnline Only Offers3 For 2 Mix & MatchBuy one get one 1/2 priceBuy 1 Get 1 FreeOutletFree Biotin when you spend £20Gluten FreeDairy FreeSugar FreeSoya FreePalm Oil FreeSesame Seed FreeWheat FreeParaben FreeSLS FreeCelery FreeLion's Mane MushroomApple Cider VinegarReishi MushroomCollagenChaga MushroomArnicaMaitake MushroomAstragalusCastor OilCordyceps MushroomNew inSports NutritionSports Nutrition Shop AllProteinShop all ProteinWhey ProteinClear ProteinMass GainersVegan ProteinDiet ProteinCaseinCreatineShop all CreatineCreatine PowderCreatine CapsulesCreatine GummiesCreatine LiquidFlavoured CreatineSports SupplementsShop all Sports SupplementsFat BurnersAmino AcidsVitaminsTestosteroneGreensSports CollagenHydration & GelsShop all Hydration & GelsEnergy GelsElectrolytesNutritionally Complete FoodPre Workout & EnergyShop all Pre Workout & EnergyPre WorkoutCaffeine Free Pre WorkoutAmino Energy PowdersBars, Drinks & SnacksShop all Bars, Drinks & SnacksEnergy BarsProtein BarsProtein ShakesProtein SnacksAmino AcidsShop all Amino AcidsAmino Energy PowdersBCAAL-LysineGlutamineCarnitineArginineMeal Replacement ShakesVegan Sports NutritionShop all Vegan Sports NutritionVegan ProteinVegan Protein BarsVegan Pre Workout & EnergyVegan Amino AcidsVegan CreatineSports AccessoriesShop all Sports AccessoriesBottles & ShakersFitness EquipmentHolland & BarrettVitabioticsSolgarNew Leaf ProductsNovominsNew NordicBioglanWeledaNatures AidBetterYouEnd of Summer SaleSave up to 1/2 PriceOnline Only Offers3 For 2 Mix & MatchBuy one get one 1/2 priceBuy 1 Get 1 FreeOutletFree Biotin when you spend £20Gluten FreeDairy FreeSugar FreeSoya FreePalm Oil FreeSesame Seed FreeWheat FreeParaben FreeSLS FreeCelery FreeLion's Mane MushroomApple Cider VinegarReishi MushroomCollagenChaga MushroomArnicaMaitake MushroomAstragalusCastor OilCordyceps MushroomNew inBeautyNew inHolland & BarrettVitabioticsSolgarNew Leaf ProductsNovominsNew NordicBioglanWeledaNatures AidBetterYouEnd of Summer SaleSave up to 1/2 PriceOnline Only Offers3 For 2 Mix & MatchBuy one get one 1/2 priceBuy 1 Get 1 FreeOutletFree Biotin when you spend £20Gluten FreeDairy FreeSugar FreeSoya FreePalm Oil FreeSesame Seed FreeWheat FreeParaben FreeSLS FreeCelery FreeLion's Mane MushroomApple Cider VinegarReishi MushroomCollagenChaga MushroomArnicaMaitake MushroomAstragalusCastor OilCordyceps MushroomBeauty Shop AllSkincareShop all SkincarePremium SkincareFace CareBody CareSun CareTanning & BronzingEye CareLip CareFoot CareHand & Nail CareSkin AilmentsSkin OilsCBD BeautyFace CareShop all Face CareCleanser & TonerFace MoisturiserFace Oil & SerumFace WashFace Exfoliators & ScrubsFace MasksHair CareShop all Hair CareShampoo & ConditionerHair ColouringHair MasksHair Oil & SerumHair AccessoriesHair Spray, Gel & MousseCollagen & SilicaHair, Skin & NailsSun CareShop all Sun CareSun Lotion SPFMineral Sun CareFace SPFAfter SunWashing & BathingShop all Washing & BathingShampoo & ConditionerBathing AccessoriesFeminine CareShower Gel & Body WashDeodorantDentalHand WashSoapBath Soak & OilBody ScrubBath Bombs & SaltsIncontinence SupportAromatherapy & HomeShop all Aromatherapy & HomePure Essential OilsBlended Essential OilsBase & Carrier OilsHolisticMother & BabyShop all Mother & BabyBaby Skincare & ToiletriesElectrical WellnessWeight ManagementWeight Management Shop AllFat Burners, Binders & Appetite SuppressantsShop all Fat Burners, Binders & Appetite SuppressantsFat BurnersFat BindersAppetite SuppressantsSlimming TabletsWeight Management Shakes Shop all Weight Management Shakes Meal Replacement ShakesDiet ProteinDiet Food & DrinkShop all Diet Food & DrinkSlimming TeasHealthier CookingLow Calorie SnacksFruit, Nuts & SeedsJuices & Health ShotsApple Cider VinegarExercise SupportShop all Exercise SupportFitness EquipmentMeal Replacement ShakesDiet ProteinProtein BarsHolland & BarrettVitabioticsSolgarNew Leaf ProductsNovominsNew NordicBioglanWeledaNatures AidBetterYouEnd of Summer SaleSave up to 1/2 PriceOnline Only Offers3 For 2 Mix & MatchBuy one get one 1/2 priceBuy 1 Get 1 FreeOutletFree Biotin when you spend £20Gluten FreeDairy FreeSugar FreeSoya FreePalm Oil FreeSesame Seed FreeWheat FreeParaben FreeSLS FreeCelery FreeLion's Mane MushroomApple Cider VinegarReishi MushroomCollagenChaga MushroomArnicaMaitake MushroomAstragalusCastor OilCordyceps MushroomNew inMedicines and HealthcareShop all Medicines and HealthcareHayfever & Allergy RemediesPain ReliefCough, Colds & Sore ThroatAntacids & GastrointestinalInfant & BabiesFemale HealthHaemorrhoids & Piles TreatmentsEar Care & Eye HealthFoot Care & Health Skin & ScalpMouth & Oral CareHair & ScalpTravelHolland & BarrettVitabioticsSolgarNew Leaf ProductsNovominsNew NordicBioglanWeledaNatures AidBetterYouEnd of Summer SaleSave up to 1/2 PriceOnline Only Offers3 For 2 Mix & MatchBuy one get one 1/2 priceBuy 1 Get 1 FreeOutletFree Biotin when you spend £20Gluten FreeDairy FreeSugar FreeSoya FreePalm Oil FreeSesame Seed FreeWheat FreeParaben FreeSLS FreeCelery FreeLion's Mane MushroomApple Cider VinegarReishi MushroomCollagenChaga MushroomArnicaMaitake MushroomAstragalusCastor OilCordyceps MushroomNew inVeganNew InTrendingThe best of Holland & BarrettEnd of Summer SaleSave up to 1/2 Price3 For 2 Mix & MatchOnline Only OffersFree Biotin when you spend £20Buy one get one 1/2 priceBuy 1 Get 1 FreeOutlet2 For £5 Mix & MatchWhile Stocks Last3 For £3 Mix & MatchShort Dated September 2025Shop all Health & WellnessJoints, Bones, & MusclesExercise & PerformanceEnergyGut HealthBrain HealthHeart HealthHair & Skin HealthWomen's HealthImmunitySleep & RelaxationChildren's HealthMen's HealthEmotional WellbeingEye HealthHolland & BarrettVitabioticsSolgarNew Leaf ProductsNovominsNew NordicBioglanWeledaNatures AidBetterYouEnd of Summer SaleSave up to 1/2 PriceOnline Only Offers3 For 2 Mix & MatchBuy one get one 1/2 priceBuy 1 Get 1 FreeOutletFree Biotin when you spend £20Gluten FreeDairy FreeSugar FreeSoya FreePalm Oil FreeSesame Seed FreeWheat FreeParaben FreeSLS FreeCelery FreeLion's Mane MushroomApple Cider VinegarReishi MushroomCollagenChaga MushroomArnicaMaitake MushroomAstragalusCastor OilCordyceps MushroomNew inArticlesAll articlesHealthFood & nutritionGut healthImmunityJoints, bones & musclesWomen's healthWellnessHair & skinMental wellbeingSeasonalSleep & relaxationSports nutritionRecipesAll recipesGluten freeLow sugarVeganDairy freePodcast
Skip to content
Save on 400+ of items in our End of Summer Sale
Save on 400+ items in our sale

Shop offer

End of Summer Sale Content Global Banner v2
End of Summer Sale Content Global Banner v2
Shop all Pure Via 

Pure Via Icing Sugar Alternative 220g

Check store stock
Unavailable for online purchase, but might be available in your local store

Loading

Pure Via Icing Sugar Alternative (220g)

  • Keto & Vegan Friendly
  • Crafted with the finest ingredients derived from nature.
  • Measures Just like Icing sugar for baking peace of mind

Pure Via Icing Sugar Alternative gives you deliciously sweet toppings without all the calories. Measuring just like regular icing sugar and with just as much sweetness, it’s the perfect ingredient in your favourite recipes. Finish your biscuits, cakes, and pastries with icing that’s suitable for keto, vegan diets. Your perfect topping every time.

96% fewer calories* *Compared to icing sugar Enjoy the delicious sweet taste of Pure Via® baker's secret perfect icing sugar alternative for all your cake decorations. Crafted only with ingredients derived from nature. Simply use in place of icing sugar for deliciously irresistible baked delights with less calories and sugar! Zero sugar icing sugar alternative, 96% fewer calories than regular icing sugar, Texture like regular icing sugar, Measures like regular icing sugar, Friendly to teeth, Derived from nature, Perfect for all types of cake decorating, Suitable for keto, vegetarian and vegan friendly diets

www.PUREVIA.co.uk Merisant UK Limited St Johns Court, Easton Street, High Wycombe, HP11 1JX www.PUREVIA.ie Stafford Lynch, 101 Northwest Business Park Ballycoolin, Dublin15, Ireland ally

Full ingredients

  • Bulking agent: erythritol
  • Starch
  • Sweetener: steviol glycosides from Stevia (0.18%)

Always read the label before use

Average Values Per 100g: / 4g Serving
Energy 64kJ / 15kcal | 3kJ / 1kcal
Fat 0g / 0g
of which saturates 0g / 0g
Carbohydrates 99g / 4.0g
of which sugars 0g / 0g
Protein 0g / 0g
Salt 0g / 0g

Advisory Information:

Excessive consumption may cause a laxative effect.

Remember To:

We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.

Directions:

Store in a cool dry place.

Filter by stars

Customer reviews below are moderated for offensive content only. They are not medical advice, should not be relied upon, and are not endorsed by Holland & Barrett. For health issues or product suitability, consult a health professional. Products are not medicinal unless stated otherwise. Find out more

My sweetener of choice

5 stars

Verified Purchaser

I use all Pure Via products. One of the better sweeteners on the UK market.

Anonymous - 3 months ago

its Amazing

5 stars

Verified Purchaser

I've given the item 5 stars as its sugar free been looking around were i could buy some seen it on line on Holland and Barrett so popped in my local shop they did not have any in stock i order on a Friday got it Monday morning i used it the next day when i made a sugar free

Hightower - 3 months ago

Easy transaction, perfect sugar substitute

5 stars

Verified Purchaser

First time I've used this & would definitely use again. I used it for a cookie recipe calling for icing sugar. I used half the amount as it is very sweet and this worked perfectly. Nobody who ate the cookies could tell it wasn't sugar. Also, very easy ordering and collection

LizzyB - 5 months ago

Compare similar products

This product

Pure Via Icing Sugar Alternative 220g
Price

Current price: £4.00

£1.82/100 g

Rating

5/5

Suitable for

-

Ingredients

Compare products

Select up to 3 similar products to compare

Our promise

We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.

Sign up for exclusive offers

Plus, get expert advice to support your health & wellness straight to your inbox when you sign up to Holland & Barrett emails.